It wasn't always that easy for a hip-hop artist to partner with a multinational. It's responsible for hooking up Combs as the voice on the Microsoft Xbox commercials and for his appearance in the ad campaign for Coca-Cola's Sprite Remix. As well as being the internal marketing arm for the Bad Boy recording company, Blue Flame is a full-service marketing agency with $12 million in billings last year. They have that hip-hop spirit - nothing getting in my way, nothing stopping me from getting where I want to go," says Spencer. "It's great to see all those guys getting behind these young kids. Who could be next? Jameel Spencer, president of Blue Flame Marketing and Advertising, which is part of the $300 million (revenue) Bad Boy Entertainment, sees potential in Pharrell Williams, Eminem and Usher. It's harder to get played on the radio, and there are distractions from cell phones and TV," says Russ Crupnick, vice president of NPD.īut not every artist has what it takes to become a mogul. A MiniCrew consists of 3 members - all ages. A crew consists of a minimum 5 to a maximum of 9 members in three age divisions - Junior (7-12), Varsity (13-17) and Adult (18+). 6:00pm - 11:00pm World Hip Hop Dance Championship Finals - All Divisions. DJ ICEMAN News Seattle currently has a huge list of Rap / Hip Hop concert. 9:00am - 2:00pm World Moves Dance Workshops. "Especially with younger audiences, there's a huge battle for a share of their wallet, eyes and ears. artists in music history The Best Hip Hop Songs of 2022 (so far) Editors. Throughout the music industry, artists are branching out and looking for incremental opportunities to grow their business and make more money. Diddy" Combs, owner of the Bad Boy Entertainment conglomerate.Īccording to market research firm NPD Group, hip-hop CD sales hit $1 billion in 2003, due largely to top sellers from Eminem and 50 Cent. "The reason why he is so successful is because of the arrogance of the established companies," says Griffin.Īlthough Simmons was the first, his road to success has been followed by many others, from Damon Dash and Jay-Z, the owners of the Roc-A-Fella kingdom, to Sean "P. Entrepreneurs ended up dominating the industry. At that time, rap artists were selling music out of cars and at parties. ![]() ![]() ![]() He and Rick Rubin founded Def Jam Recordings in 1984 in a New York University dorm room with a $5,000 investment. He recently sold his apparel company, Phat Fashions, to Kellwood for $140 million, but will remain CEO. The original hip-hop mogul, has his hand in every piece of the pie, from apparel to cell phones to videogames. The Russell Simmons' empire is well placed to garner a big chunk of that. According to SLMG's research, this group has $1 trillion in spending power. Ladies First: Roxanne Shant Talks Preserving Hip Hop With Rock The Bells Festival & Giving. SLMG says its customer base is the 45 million hip-hop consumers between the ages of 13 and 34, 80 percent of whom are white. Latest News on HotNewHipHop Updated daily. ![]() This edition will gather some of the industry’s finest, including Nigeria’s Hip-hop Legend, Entrepreneur and African Peace Ambassador, Elajoe Former BBNaija housemate, Coco Ice prolific rapper and music video director, Chyn and Music Executive / CEO, Speedplug Promotions, Lucas ‘KingLu’ Emeodi aka Lucas Jay.Īlso making appearances on this edition of the discourse is the Digital Media Manager at MTV Base (West Africa), Adekoya Adetola and Head AnR at Chocolate City, 10Ten as well as vox-pops from popular Hip-hop legends from South Africa.Hip-hop has grown well beyond the urban market since the genre's first hit, "Rapper's Delight," was released in 1979. The quarterly series assembles Africa’s top figures in the entertainment industry at a roundtable, and its latest edition -exploring the topic “Is Hip-hop dead in Africa? Over the last two decades, and in recent times, it has affirmed this commitment with various innovative campaigns, the most recent of which is its Musicology series. The meteoric rise of the African entertainment industry into a reckoning force within the global entertainment landscape has been accentuated by MTV Base’s tireless commitment to expanding the acceptance of African music, lifestyle, and entertainment across the globe.
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